Nissan promotes electric LEAF model in TMW direct mail campaign
Nissan is set to roll out a direct mail and email marketing campaign with TMW to promote its new electric model, the Nissan LEAF. Customer intelligence agency Indicia identified two target markets for the car: the green market and the tech market, with …
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Direct mail remains 'very powerful' marketing tool
Direct mail continues to be a viable option for marketers.
Read more on Business Strata – Business News

Today in APIs: New TextMaster API, Facebook “want” button and 22 New APIs
Today we had 22 new APIs added to our API directory including a australian postal service, cloud-based hotel management platform, direct mail marketing service, web-based text messaging service, delivery address search and information service, u.k. …
Read more on ProgrammableWeb (blog)

Prospects mixed for UK ad market
The Expenditure Report revealed that adspend levels, excluding direct mail, rose by 1.1% on an annual basis in the first quarter of 2012, to £3.5bn. However, in real terms, after accounting for inflation, figures fell by 2.3% year on year. More …
Read more on Warc